Lynsey Sweales is a global strategist and customer growth expert with over 25 years of experience helping B2B and B2C brands'from start-ups to giants like Google, Amazon, L'Or'al, and the United Nations'drive meaningful growth through deep customer understanding. Her expertise spans customer-centric strategy, digital transformation, and go-to-market execution, delivered across APAC, EMEA, North America, and Latin America. Lynsey brings a unique blend of strategic insight, technical depth, and board-level influence'translating complexity into clarity for senior teams and leadership boards worldwide. A published author, she's known for combining data, design thinking, and digital tools to help leaders adapt faster, lead with purpose, and unlock new value.